As you level up in the game you’ll earn the ability to purchase new animals, entertainment items and other things from the store. Items in the store will cost one of 3 types of currency: Coins, Acorns, and Hearts. The coins are earned from your establishments in the city. You’ll also find them laying in snow piles, or you can grab some from Scrat when he runs through your screen. Acorns can be obtained by catching Scrat and in snow piles. And Hearts are obtained by “Liking” your friend’s cities.
You can also earn items as well as special items of the day by playing the Scrat Mini Game. In this game you’ll earn prize randomly for completing the game. Help Scrat fend off the piranhas but watch out for the blow-fish. You’ll be able to slip up 3 times which means you can miss a piranha or hit a blow-fish or the combination of both. At the end of the 30 second round you’ll watch a roulette wheel which will decide the prize you get. I didn't see much rhyme or reason in the prize you receive. I had hoped if you have a good flawless round that you would be rewarded well but that does not seem to be the case.
When it comes to the controls in the game I can say that they are pretty decent the whole way around. The game is pretty responsive to your touch. Every once in a while you'll have issues where pinpoint accuracy seems to be needed but that happens on a very minimal basis. The menus are responsive and the mini game is done very well.