Santa Monica, CA – July 27, 2010 – The legendary battle between the AUTOBOTS and DECEPTICONS rages on as Activision Publishing, Inc. (Nasdaq: ATVI) announced today that the Transformers™: War for Cybertron Map and Character Pack is available now for download on the Xbox 360® video game and entertainment system from Microsoft and the PlayStation®3 computer entertainment system.  Based on Hasbro’s iconic TRANSFORMERS brand, the downloadable content pack will include five distinct playable TRANSFORMERS characters and four all-new maps for online multiplayer game modes.

“The fans have spoken and the response to Transformers: War for Cybertron has been colossal,” said David Pokress, Head of Marketing for Licensed Properties, Activision Publishing, Inc.  “Our number one goal since the launch of the game has been to support the rapidly-growing online community, and we recognize the need for these characters and maps to continue the blistering multiplayer gameplay they have come to know and love.”

The additional TRANSFORMERS characters entering the pack include SCATTERSHOT, ONSLAUGHT, SHOCKWAVE, DEMOLISHOR and JAZZ.  Players have access to all five characters in the game’s adrenaline-pumping, four-player co-op Escalation mode, and will be able to select their chassis to create their own TRANSFORMERS character in competitive multiplayer.

Additionally, four brand new multiplayer maps extend the diverse set of battlefields on which players can battle with or against their friends online.  District and Forsaken allow fans to team up in all-new environments in Escalation mode, while Havok and Fortress deliver more frenetic gameplay in competitive multiplayer modes. 

The Transformers: War for Cybertron Map and Character Pack is currently available on Xbox LIVE® Marketplace for the Xbox 360® video game and entertainment system from Microsoft for 800 Microsoft Points and in the PlayStation®Store for the PlayStation 3 computer entertainment system for $9.99.

Transformers: War for Cybertron is rated “T” (Teen – Violence) by the ESRB.  For more information on the game, visit www.TransformersGame.com.